Bengaluru · Available for growth roles

Turning raw work
into growth signal.

GTM & Growth Marketing Specialist — 3+ years diagnosing funnels, running audits, and building AI-native content systems for B2B brands.

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01 — About
Full-funnel, AI-native, solo-operated.

GTM and growth marketing specialist with 3+ years owning full-funnel content and distribution strategy for B2B brands. Built AI-powered content packaging workflows that turn long-form assets into channel-native posts, carousels, and email snippets — at speed, without sacrificing quality.

Runs Signal and Grain independently — client acquisition, strategy delivery, and even the website build, using AI tools end-to-end. Comfortable managing 30-day editorial calendars, multi-platform distribution, and performance analytics across organic and paid channels alike.

Holds a PGDM in Data Analytics from IIIT Bangalore and a B.Tech in Aerospace Engineering — a background that shows up as a bias toward diagnosing before prescribing.

GTM Execution
Full-Funnel Strategy
AI Content Workflows
SEO & AEO
Newsletter Growth
GA4 / UTM Analytics
Editorial Calendars
LinkedIn & Social
A/B Testing
Performance Reporting
Data Analytics
Partner Distribution
02 — Selected Work
Growth case studies.
In Progress Learntech Edu Solutions · Content Editor

Website & Lead-Gen Audit

Situation
Website generating ~200 leads with no clear diagnosis of where the funnel was leaking.
Approach
Ran a full-site audit spanning content, SEO, and UI/UX to isolate the real gap — visibility, conversion clarity, or technical friction — rather than guessing at a fix. Built a plan targeting a 5x lift to 1,000 leads, and coordinated directly with the SEO, content, and social media teams to run it as one holistic campaign, including a moment-marketing layer tied to relevant news cycles.
+23% · +10/wk Website impressions increase, and average week-on-week lead growth — 4 weeks into execution, still ongoing. (1,000-lead figure is the plan's target, not yet achieved.)
Takeaway
Most "lead problems" get misdiagnosed as traffic problems when they're actually clarity or UX problems, or the reverse. Diagnose before prescribing.
Zero-Spend Signal and Grain · GTM & Growth Strategist

Instagram Growth Without a Media Budget

Situation
Client needed Instagram growth with no paid media budget.
Approach
Built a content and engagement framework anchored on engagement quality signals rather than post frequency or reach alone — using those signals to decide which formats to repeat and which to drop.
+67% Follower growth in 6 months — fully organic, zero ad spend.
Takeaway
Growth doesn't always need budget — it needs the right feedback loop.
Organic Signal and Grain · GTM & Growth Strategist

Top-5 Organic Rankings, No Ongoing Spend

Situation
Client needed visibility for high-intent keywords in a competitive space, without ongoing ad spend.
Approach
Ran data-driven SEO — identifying the specific high-intent keywords most likely to convert, then building and structuring content around them.
Top 5 Organic rankings achieved and sustained, with no ongoing spend required post-launch.
Takeaway
Rankings built on the right intent — not just volume — hold on their own.
03 — Stack
Tools & platforms.
Claude / ChatGPT
GA4
Search Console
Meta Ads Manager
Google Ads
SEMrush
Ahrefs
Microsoft Clarity
Canva
Figma
Framer
Google Workspace
04 — Experience
Where this was built.
June 2025 — Present
GTM & Growth Strategist
Signal and Grain, Bengaluru
Independent consultancy — full-funnel GTM, AI content workflows, and website build, end to end, solo.
April 2024 — June 2025
Social Media Associate
First Launch, Bengaluru
Full-funnel content and paid media across 6+ B2B client accounts simultaneously — strategy, execution, distribution, reporting.
May 2023 — January 2024
Content Editor
Insnap Technologies, Bengaluru
Editorial calendar management, SEO content execution, and performance reporting across multiple B2B brand accounts.
April 2022 — April 2023
Content Writer & Editor
Learntech Edu Solutions, Bengaluru
SEO-aligned editorial content across blogs, landing pages, and articles for education clients; full website & lead-gen audit (see case study above).
05 — Contact
Let's talk growth.
nkarthikr61@gmail.com 9600073941 linkedin.com/in/karthik-raj-b6343116a
Bengaluru, India